Loan Originations Money Making Marketing For Loan Officers

Check Out The Table Of Contents:

Introduction—What business are you really in?. 4

Chapter 1: What motivates your customers?. 6

Who are your buyers?. 6

What motivates your target market 9

Closing a higher percentage of deals 10

A special word about writing sales copy. 12

Chapter 2: Get buyers pre-sold on you. 14

Chapter 3: Extend your reach—become a Realtor magnet 16

Meet and greet 17

What’s in it for the Realtors 20

What’s in it for the Realtors’ clients 21

Make a plan to stay in touch. 23

Positive reinforcement is golden. 24

Chapter 4: Troubleshooting Realtor relations 27

The 3 worst things you can do. 27

The 3 best things you can do when you market to Realtors 29

Chapter 5: Working with FSBO's 32

Talking points 33

Chapter 6: Talk your market’s language. 36

Problem: insufficient income. 36

Problem: insufficient cash for down payment & closing. 37

Problem: bad credit 38

Problem: self-employed or new business owner 39

Chapter 7: Overcome objections 42

How do I know you’re trustworthy and competent?. 42

I can’t qualify because….. 46

Moving is too much of a hassle. 48

Our current home isn’t selling. 49

Chapter 8: Building Relationships with financial professionals & investors 50

Financial planners 50

Real estate investors 54

Chapter 9: Network with homebuilders 58

Chapter 10: Your marketing plan. 61

Your personal visits 62

Your websites 63

Your letters 64

Your giveaways 65

Your calls and emails 65

Chapter 11: Make it easy for people to send you testimonials 66

Chapter 12: Add value with info product giveaways 75

Obtaining info products 78

Chapter 13: Summary

Money Making Marketing For Loan Officers.